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Celebrate National Adoption Awareness Month - 30 days of ideas to help promote adoption.

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advertising specifications

Adoption.com requires all Rich-Media banners and pop-unders to be in an swf (flash) format. Specifications for the different file sizes can be found below.

Leader Board (728x90)
Image Banners
Dimension: 728x90 (728 pixels wide by 90 pixels tall)
File Formats: jpg, gif
File Size: 35k maximum file size
Flash Banners
Dimension: 728x90 (728 pixels wide by 90 pixels tall)
File Formats: swf (must be created inside Macromedia Flash)
File Size:
  • Up to 35k initial load
  • Up to an additional 50k may be loaded after 10 seconds have passed since initial load or user moves their cursor over.
Audio/Video: No Audio/Video

Tower (160x600)
Image Banners
Dimension: 160x600 (160 pixels wide by 600 pixels tall)
File Formats: jpg, gif
File Size: 35k maximum file size
Flash Banners
Dimension: 160x600 (160 pixels wide by 600 pixels tall)
File Formats: swf (must be created inside Macromedia Flash)
File Size:
  • Up to 35k initial load
  • Up to an additional 70k may be loaded after 10 seconds have passed since initial load or user moves their cursor over.
Audio/Video: No Audio/Video

Popunder (650x350)
Image Banners
Dimension: 650x350 (650 pixels wide by 350 pixels tall)
File Formats: jpg, gif
File Size: 40k maximum file size
Flash Banners
Dimension: 650x350 (650 pixels wide by 350 pixels tall)
File Formats: swf (must be created inside Macromedia Flash)
File Size:
  • Up to 40k initial load
  • Up to an additional 100k may be loaded after 10 seconds have passed since initial load or user moves their cursor over.
Audio/Video: No Audio/Video

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